Reading Time: 5 minutes

You’re not alone when you can’t think of different ways to promote your Twitch channel. We all struggle with discoverability. Over 3,475,684 different people broadcasted on Twitch in May 2020, how do you cut through that noise and stand out to the average of 2,272,614 viewers at any one moment in time.

It turns out, there are a lot of different ways you can promote your channel or create content that builds your social following, so I set myself a challenge to come up with as many ways as possible to advertise and market your stream.

We’ve finished with 41 different ways. As it is a bit of a long list I have broken it down into four different sections:

• Video content
• Written content
• Audio content
• Social media-specific content

If you have any other ideas, do let me know on Twitter!

Video ideas to promote your stream

I’m imagining you’ve already got a webcam or a camera which you are using to stream to Twitch. Use it when you’re not live to create additional content, call-to-actions or short video clips to use instead of “going live” tweets with a selfie.

The majority of you will have mobile phones with amazing camera’s, you never need a big, expensive DSLR camera to make good quality content, you just need a good idea and the patience to make it.

Video content other gamers may like:

1. Do a game review and promote your stream during appropriate moments during the video
2. Let’s Play’s may be overdone on YouTube, so consider what else you could do with your gameplay content? Highlights are currently popular but what ties them together? Did anything funny happen across multiple days of streaming?
3. Long series of funny moments
4. Create a guide to a certain part of the game you may (suited to single-game streamers most)

Video content that other streamers may like:

1. Unbox some streaming hardware, equipment and promote your stream during the video
2. Create a documentary on your streaming day or why you got into streaming
3. Create funny or meme-related content that other streamers & content creators will find funny (just like TroubleTruck, Paladin Amber and LLance)

Video content that promotes your personal brand (and therefore your stream)

1. Can you interview or be interviewed on a video?
2. Create a short video about who you are
3. Videos about your interests (be it music, films, anime or wooden clogs)

Other things you can do on Twitch to promote your stream

1. Vlog and vlog some more! (Keep it consistent)
2. Use Twitch Clips across all the social media channels such as Instagram, Twitter, Facebook
3. Consider Instagram Stories and Snapchat as places where you can keep viewers updated when you are not streaming. And why not do some while you ARE streaming… your viewers will understand — especially if you get them involved in Twitch chat!
4. Team up with streamer friends and join them on their channels when they are live – their followers may follow you and want to watch your content after
5. Watch other streamers and jump into their chat, you could even become a moderator!
6. Do something different to your usual on Twitch — why not stream in the IRL category and just chat to your followers and viewers?

Writing ideas to promote your stream

1. Write about your streaming setup (including hardware, software and OBS setups)
2. Write a review of your favourite game (new or old) — consider updating it with the best DLCs and mods!
3. Start a blog about being a streamer — what experiences do you have that others don’t (growing a blog is tough, so consider what readers will actually want to read!)
4. Join the Twitch subreddit and get chatting!
5. Do you feel like you’d be a strong interviewer? Then tell other peoples stories, for example, can you interview game developers or designers in your favourite game?
6. Write guides to your favourite games, heroes or characters
7. Tell stories, write about real-life experiences and be your authentic self
8. Career advise for those looking to get into a job role similar to yours – not everyone wants to be a Twitch streamer (?)
9. Write a bunch of streaming tips and advice you have learnt in all the time you’ve been streaming (like I’m trying to do here!)

---

Audio ideas to promote your stream

1. Start a podcast with some friends on your favourite games, common interests or even something to do with Twitch!
2. Can you be interviewed on any related podcasts?
3. Create a bunch of audio cues that other people can download to use as Twitch Alerts — could be musical, could be your voice, could be random noises?
4. Your audience will recognise your voice, consider new platforms such as Anchor to create voice memos throughout the day
5. Can you sing or play a musical instrument? Utilise those talents!
6. Some streamers like ZombiUnicorn have even made the jump into voice acting

Social media ideas to promote your stream

Just to let you know, we’ve written an in-depth guide to promoting your stream on social media. Learn more by pressing the button below:

1. Post a picture of your streaming setup to Instagram, use appropriate hashtags and tag companies in it — they may ask to repost it (if it’s a great picture)
2. Let people know your schedule on Twitter (and pin it to the top of your profile)
3. Talk to people on Twitter over shared interests, memes, dog photos or funny stories
4. Set up a Facebook Group and promote it during your stream (and vice-versa)
5. Join a popular Facebook group like this one
6. Even better — set up a Discord and chat to everyone!
7. Why not join another Discord and be part of their community?
8. Your Twitch community is found across all other accounts, if they all live on Instagram, spend time on Instagram
9. Be a nice person, help other people and other streamers, spend time engaging with their content and social media posts — treat them like an IRL friend
10. What other interests do you have? Photography, film, cooking, dogs? Use social media to show this off and start discussions with interested viewers and fellow streamers

⚡ What is The Emergence? ⚡

The Emergence is a streamer education website. It’s run by Mark who has worked in marketing for over 7 years and has been a gamer since the amiga days where he learnt the alphabet by playing a Mickey Mouse game.

You can find more of what we do here:

• Are you looking for more Twitch Guides?
• Twitter — twitter.com/emergencegg
• Twitch — twitch.tv/theemergence
• Discord — discord.com/invite/VxFA7Xc